SO/ Hotels & Resorts, playful luxury addresses for a rebellious lifestyle.
SO/ hotels are a playful mix of sophistication and the dynamic style of each locale. Highly creative and fashion-led, each SO/ is an avant-garde masterpiece imaginatively inspired by an iconic, signature designer. Energetic, social and bursting with individual character, SO/ hotels are the places to see and be seen. With SO/'s unique 'Just Say SO' attitude, guests can enjoy service excellence delivered with an audacious and fashionable twist.Read more