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Lifestyle by Ennismore

SO/

A fashion statement
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SO/

A fashion statement

Avant-garde & Stylish

SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury. We take traveling in style to a whole new level. Renowned for its signature fashion collaborations, SO/ has worked with some of the world’s most celebrated designers, including Guillaume Henry, Christian Lacroix and Viktor&Rolf to create spaces, uniforms, amenities and experiences that feel sartorial and polished.

Take me to SO/

Our hotels selection

  • SO/ Sotogrande - Spain
    Sotogrande, Spain

    SO/Sotogrande Spa and Golf Resort Hotel

    SO/Sotogrande is a upscale 5-star hotel with unique accommodation, cuisine, golf and wellness in Cádiz, Costa de la Luz. With 152 rooms including 36 suites, 4 restaurants and bars, 37,673 sq. ft. spa, gym and facilities for meetings or weddings. Enjoy 1 indoor heated pool and 2 outdoor pools, terraces and private gardens. Views of the sea, Gibraltar, golf course and the Andalusian countryside.

  • SO/ Auckland - New Zealand
    AUCKLAND, New Zealand

    SO/ Auckland

    SO/ Auckland is a sleek urban base for the stylish traveller in the heart of Auckland's CBD. Enjoy views of the Waitematā Harbour and city across 16 floors and 130 design-led rooms. Sip cocktails at the panoramic HI-SO Rooftop Bar. Harbour Society serves grill-centric local cuisine with exceptional views of Auckland's skyline and Javalab Café blends house-made patisserie with organic coffee. SO/ Spa provides unique, world-first treatments in an underground oasis, complete with a pool and sauna.

  • SO/ PARIS Hotel - France
    Paris, France

    SO/ PARIS Hotel

    SO/ Paris, ideally located between the Marais and Île Saint-Louis, offers breathtaking views of Paris's most iconic landmarks. The hotel blends fashion, art, and avant-garde design, with chic rooms and suites featuring stunning vistas. Unique dining experiences and stylish ambiance make SO/ Paris the ultimate lifestyle destination for travelers seeking a fashionable and luxurious stay in the heart of Paris's 4th district.

  • SO/ Vienna - Austria
    VIENNA, Austria

    SO/ Vienna

    A perfect base for the stylish traveller, SO/ Vienna has 182 designed rooms and elegant suites spread between floors 6-17. All hotel rooms and suites have striking views over Vienna's rooftops, the Donaukanal and the capital's landmarks, with minimalistic colours and delicate interior design.

  • SO/ Berlin Das Stue - Germany
    BERLIN, Germany

    SO/ Berlin Das Stue

  • SO/ Bangkok - Thailand
    BANGKOK, Thailand

    SO/ Bangkok

    A luxury 5-star hotel featuring urban design, SO/ Bangkok was inspired by the Five Elements created by famous Thai designers & fashion designer Monsieur Christian Lacroix. Enjoy world-class facilities and accommodations, including restaurants, rooftop bar, SO/ SPA and Infinity Pool. Prime location in the heart of Bangkok, perfect choice for leisure and business travellers, just 3 min walk to MRT station, which conveniently accesses QSNCC Convention Center, shopping malls, nightlife attractions, and more.

Ennismore is a global collective of founder-built lifestyle brands.

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*Freddy Awards & Frequent Traveler Awards.

Some hotels in this brand are not participants in the ALL loyalty programme. See the list of non-participating hotels