Most first-time visitors base themselves in Naha, Okinawa’s capital and transport hub. It is a working city rather than a resort town, compact and practical, with a monorail that connects the airport to the centre in under 20 minutes. Naha is where Okinawa feels most urban, but never overwhelming. Markets spill onto pavements, office workers queue for soba at lunchtime, and evenings drift between casual izakaya and low-key bars.
Kokusai Street forms the city’s main artery, lively and lined with souvenir shops, restaurants, and small galleries that lean into Okinawan craft and food culture. Duck a street or two away and the mood softens quickly, with residential lanes and neighbourhood eateries that feel resolutely local. Shuri, to the east, carries deeper historical weight, anchored by its former castle complex and traditional stone walls.
Any exploration of Okinawa starts with Shuri Castle, the former seat of the Ryukyu Kingdom. Though much of the complex has been reconstructed following fire damage, the site remains essential, both for its architecture and its symbolism. The views across Naha help contextualise the island’s geography and its long-standing role as a crossroads of trade and culture. Bright and beautiful Novotel Okinawa Naha is well placed for visiting Shuri, offering a calm, elevated base slightly removed from the city’s busiest streets.
Nature defines the rest of the island. Cape Manzamo offers one of Okinawa’s most recognisable coastal views, a windswept limestone cliff dropping into vivid blue water. Further north, beaches and reef systems support snorkelling and diving that rival destinations much farther south. On the west coast, Grand Mercure Okinawa Cape Zanpa Resort places travellers within easy reach of coastal walks, swimming beaches, and some of the island’s best sunset viewpoints.