Hotel SO/
LUXURY Lifestyle Hotels bursting with local energy
Hotel SO/
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Lifestyle Hotels bursting with local energy

SO/ Hotels & Resorts, playful luxury addresses for a rebellious lifestyle.

SO/ hotels are a playful mix of sophistication and the dynamic style of each locale. Highly creative and fashion-led, each SO/ is an avant-garde masterpiece imaginatively inspired by an iconic, signature designer. Energetic, social and bursting with individual character, SO/ hotels are the places to see and be seen. With SO/'s unique 'Just Say SO' attitude, guests can enjoy service excellence delivered with an audacious and fashionable twist.

Our hotels selection

  • SO/ Sotogrande

    Luxury 5-star resort hotel SO/Sotogrande in Costa del Sol, unique accommodation, cuisine, golf & well-being. With 152 rooms, 36 suites, 5 restaurants & bars, 26,910 sq. ft. spa, gym & facilities for meetings & weddings. Enjoy 1 indoor (with AC) & 3 outdoor pools, terraces in private gardens & views of the sea, Gibraltar, golf course & the Andalusian countryside

  • SO/ Auckland

    SO/ Auckland is the trendiest artistic and musical melting pot in town, if you're looking for a hip and vibrant place to be, to see and be seen. Pose with your friends for Instagram worthy shots of the Waitemata Harbour on HI-SO rooftop bar or wine and dine in Harbour Society where our SO passionate team of Chefs reinterpret French culinary traditions with an unconventional twist.

  • SO/ PARIS Hotel

    Designed as a gallery, SO/ Paris shines a new light on Parisian fashion, art, architecture and avant-garde design: uniforms by Guillaume Henry and, iconic art features throughout the hotel, from Neïl Beiloufa in the lobby, Thomas Fougeirol in the bedrooms and Olafur Eliasson's immersive installation on the 15th and 16th floors. A perfect base for the stylish traveller, SO/ Paris has 162 elegant rooms and handsome suites with striking views over of the Parisian rooftops, the Seine and the city's landmarks.

  • SO/ Vienna

    SO/ Vienna is so lively, expressive and energetic so that even experienced travelers are constantly fascinated. The playful and consciously deliberately rebellious interpretation of luxury makes it a dazzling addition to the local hotel scene. Award-winning cuisine and an impressive view over Vienna are part of the "Just Say SO" Service.

  • SO/ Berlin Das Stue

    The listed building of the former Royal Danish Embassy was built at the end of the 1930s by the architect Johann Emil Schaudt, who also designed the KaDeWe department store. A luxury boutique hotel, Das Stue is situated in the heart of the embassy district - close to the Landwehr Canal and just a stone's throw away from Berlin's zoo. The hotel offers stunning views of the Tiergarten park, the zoo and Berlin's western and eastern skylines.

  • SO/ BANGKOK

    "A luxury hotel featuring urban design, SO/ Bangkok was inspired by the Five Elements. Our rooms are equipped with a smart TV, free WiFi, a mini bar and much more. Our facilities include an executive lounge, restaurants, bars, meeting rooms, a ballroom and the latest fitness and spa experiences."

LOYALTY PROGRAMME

Take advantage of your ALL benefits at hotels in this brand

Enjoy exclusive offers with ALL – Accor Live Limitless. Be rewarded during your stay at your preferred destination,** as well as an array of hotels, resorts and private rentals around the world.

*Prices start from, based on a one night stay in a standard double room for two guests. Supplementary services, breakfast and tourist/city tax are not included. Price observed on all.accor.com within the past 24 hours, for a one night stay within the next eight days, starting tomorrow. Price subject to the hotel conditions, period and availability. Depending on the country, these prices may not include taxes, may include VAT only or may include all taxes (VAT and tourist/city tax). When prices do not include all taxes, the relevant taxes (VAT and tourist/city tax) will be stated in the forthcoming stages of the reservation process. The price is only guaranteed at the time of reservation.
**Some hotels in this brand are not participants in the ALL loyalty programme. See the list of non-participating hotels