Hotel SO/
Lifestyle by Ennismore A fashion statement
Hotel SO/

A fashion statement

Avant-garde & Stylish

SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury. We take traveling in style to a whole new level. Renowned for its signature fashion collaborations, SO/ has worked with some of the world’s most celebrated designers, including Guillaume Henry, Christian Lacroix and Viktor&Rolf to create spaces, uniforms, amenities and experiences that feel sartorial and polished.

Take me to SO/

All Accor Live Limitless Ennismore

Ennismore is a global collective of founder-built lifestyle brands.

Our hotels selection

  • SO/ Sotogrande Spa & Golf Resort

    Luxury 5-star resort hotel SO/Sotogrande in Costa del Sol, unique accommodation, cuisine, golf & well-being. With 152 rooms, 36 suites, 5 restaurants & bars, 26,910 sq. ft. spa, gym & facilities for meetings & weddings. Enjoy 1 indoor (with AC) & 3 outdoor pools, terraces in private gardens & views of the sea, Gibraltar, golf course & the Andalusian countryside

  • SO/ Auckland

    SO/ Auckland is the trendiest artistic and musical melting pot in town, if you're looking for a hip and vibrant place to be, to see and be seen. Pose with your friends for Instagram worthy shots of the Waitemata Harbour on HI-SO rooftop bar or wine and dine in Harbour Society where our SO passionate team of Chefs reinterpret French culinary traditions with an unconventional twist.

  • SO/ PARIS Hotel

    Designed as a gallery, SO/ Paris shines a new light on Parisian fashion, art, architecture and avant-garde design: uniforms by Guillaume Henry and, iconic art features throughout the hotel, from Neïl Beiloufa in the lobby, Thomas Fougeirol in the bedrooms and Olafur Eliasson's immersive installation on the 15th and 16th floors. A perfect base for the stylish traveller, SO/ Paris has 162 elegant rooms and handsome suites with striking views over of the Parisian rooftops, the Seine and the city's landmarks.

  • SO/ Vienna

    SO/ Vienna is so lively, expressive and energetic so that even experienced travelers are constantly fascinated. The playful and consciously deliberately rebellious interpretation of luxury makes it a dazzling addition to the local hotel scene. Award-winning cuisine and an impressive view over Vienna are part of the "Just Say SO" Service.

  • SO/ Berlin Das Stue

    The boutique hotel SO/Berlin Das Stue is located in the middle of the embassy district, in the immediate vicinity of the Berlin Zoo. It has a fixed view of the Tiergarten, the zoo and of the Berlin's western and eastern skyline. The listed building of the former Royal Danish Embassy was built in the late 1930s by KaDeWe architect Johann Emil Schaudt.

  • SO/ Bangkok

    "A luxury hotel featuring urban design, SO/ Bangkok was inspired by the Five Elements. Our rooms are equipped with a smart TV, free WiFi, a mini bar and much more. Our facilities include an executive lounge, restaurants, bars, meeting rooms, a ballroom and the latest fitness and spa experiences."


Take advantage of your ALL benefits at hotels in this brand

Enjoy exclusive offers with ALL – Accor Live Limitless. Be rewarded during your stay at your preferred destination,** as well as an array of hotels, resorts and private rentals around the world.

*Prices start from, based on a one night stay in a standard double room for two guests. Supplementary services, breakfast and tourist/city tax are not included. Price observed on within the past 24 hours, for a one night stay within the next eight days, starting tomorrow. Price subject to the hotel conditions, period and availability. Depending on the country, these prices may not include taxes, may include VAT only or may include all taxes (VAT and tourist/city tax). When prices do not include all taxes, the relevant taxes (VAT and tourist/city tax) will be stated in the forthcoming stages of the reservation process. The price is only guaranteed at the time of reservation.
**Some hotels in this brand are not participants in the ALL loyalty programme. See the list of non-participating hotels