At Mercure Birmingham West Hotel, pets are allowed for an additional charge. Please ensure you let the hotel know prior to your arrival if you plan to bring your pet.

Mercure Birmingham West Hotel 4 stars

Name: Hotels in West Bromwich | Birmingham West Hotels | Accor - ALL
Address: Birmingham Road, WEST BROMWICH, B70 6TU, GB
Telephone: +441216099988
Rating: 4.1

Customer review rating (ALL Rating) 4.1/5 658 reviews

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Birmingham Road, B70 6TU WEST BROMWICH, United Kingdom

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Mercure Birmingham West Hotel

Hotel for travellers looking for local and authentic experiences

Mercure Birmingham West is ideally located in the heart of West Bromwich, perfect for leisure and business stays. We are less than 5 miles from Birmingham City Centre and only a stone's throw from West Bromwich Albion Football Club. We're situated just off the M5, so you'll have no issues getting around if you want to explore further afield. At the end of a busy day exploring Birmingham, return to bright and spacious rooms to relax with a drink or bite to eat.

We have 17 versatile and recently renovated meeting rooms, ideal for meetings, conferences and events. All are equipped with new furniture and the latest ClickShare audio-visual technology. After hitting the gym, head to the sauna or steam room before taking a dip in our indoor pool.

The hotel is well located for both international and domestic travellers arriving into Birmingham Airport or those visiting the National Exhibition Centre (NEC). Warwick, Stratford-upon-Avon and Worcester are also within reach from the hotel.

It's my pleasure to welcome you to Mercure Birmingham West Hotel. Our commitment to exceptional service and attention to detail awaits you. Your comfort and satisfaction are our top priorities

Sebastien Brunet, Hotel Management

Hotel extras

Modern restaurant and bar area with popular live sports channels
Leisure centre with pool, sauna, steam room and gym
Pet-friendly
Perfectly located just off the M5 with onsite car park with space for up to 300 vehicles
Conference venue with 17 meeting rooms

Our accommodation(s)

Room

Privilege room - 1 king size bed

2 pers. max
18 m² / 193 sq ft

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Room

Classic room - 1 double bed

2 pers. max

Bedding 1 x Double bed(s)

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Room

Standard Room - 1 double bed

2 pers. max
17 m² / 182 sq ft

Bedding 1 x Double bed(s)

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Room

Compact standard room - 1 small double bed

2 pers. max

Bedding 1 x Double bed(s)

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Room

Classic room - 2 single beds

2 pers. max

Bedding 2 x Single bed(s)

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Room

Standard Room - 2 single beds

2 pers. max
17 m² / 182 sq ft

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Room

Standard Room - 1 single bed

1 pers. max
14 m² / 150 sq ft

See availabilities

Hotel location

Mercure Birmingham West Hotel

Birmingham Road
B70 6TU WEST BROMWICH
United Kingdom

GPS:52.513438, -1.976012

+44 121 609 9988

+44 121 609 9937

Railway station
Highway exit
Airport

M5 Junction 1

Highway exit

Access: 480 m / 0.3 mi 5 min walk / 2 min drive

The Hawthorns Railway Station

Railway station

Access: 1.61 km / 1 mi 20 min walk / 5 min drive

West Bromwich Railway Station

Railway station

Access: 1.93 km / 1.2 mi 5 min drive

Sandwell and Dudley Rail Station

Railway station

Access: 3.54 km / 2.2 mi 6 min drive

Birmingham New Street Station

Railway station

Access: 9.81 km / 6.1 mi 18 min drive

Birmingham Airport (BHX)

Airport

Access: 32.18 km / 20 mi 30 min drive

The Hawthorns Football Stadium

Sports centre

Access: 1.61 km / 1 mi 4 min drive

Legoland Discovery Centre

Amusement park

Access: 7.4 km / 4.6 mi 13 min drive

Villa Park Football Stadium

Sports centre

Access: 7.72 km / 4.8 mi 14 min drive

National SEA LIFE Centre

Tourist attraction

Access: 8.21 km / 5.1 mi 16 min drive

Birmingham Museum & Art Gallery

Art and Culture

Access: 8.37 km / 5.2 mi 17 min drive

Black Country Living Museum

Tourist attraction

Access: 9.33 km / 5.8 mi 13 min drive

Dudley Zoo and Castle

Zoo

Access: 9.65 km / 6 mi 12 min drive

St Andrews Football Stadium

Sports centre

Access: 9.98 km / 6.2 mi 20 min drive

NEC Arena

Entertainment centre

Access: 31.7 km / 19.7 mi 31 min drive

Alton Towers

Amusement park

Access: 69.19 km / 43 mi 1 hrs 4 min drive

Aston Hall and Park

Park

Access: 8.21 km / 5.1 mi 15 min drive

Winterbourne House and Garden

Park

Access: 10.14 km / 6.3 mi 18 min drive

Restaurant 1896 (On-site)

Restaurant and cafe district

Access: 0 m / 0 mi

1896 Lounge Bar (on-site)

Bar

Access: 0 m / 0 mi

West Bromwich Town Centre

Shopping district

Access: 1.77 km / 1.1 mi 5 min drive

Birmingham City Centre

Shopping district

Access: 8.69 km / 5.4 mi 18 min drive

Dudley Town Centre

Shopping district

Access: 9.01 km / 5.6 mi 14 min drive

Bullring and Grand Central

Shopping centre/mall

Access: 10.46 km / 6.5 mi 20 min drive

Coventry Town Centre

Shopping district

Access: 44.41 km / 27.6 mi 39 min drive

Worcester Town Centre

Shopping district

Access: 45.53 km / 28.3 mi 35 min drive

Warwick Town Centre

Shopping district

Access: 61.14 km / 38 mi 40 min drive

Stratford-upon-Avon

Shopping district

Access: 61.95 km / 38.5 mi 46 min drive

Hotel services

Check-in from 03:00 PM - Check out up to 12:00 PM

On site

Swimming pool
Car park
Pets welcome
Restaurant
Wheelchair accessible
Fitness center
Wi-Fi
Air conditioning
Breakfast
Bar
Meeting rooms
100% Non Smoking Property
Room service

RESTAURANT 1896

Restaurant 1896 offers a welcome atmosphere and eclectic menu of international delights. Start your day with a breakfast buffet, or finish off the evening by choosing from a menu of the best British and International cuisine.

Meetings & Events

Number of Meeting Room: 15
Surface of the largest room: 171 m² / 1840.627 sq ft
Maximum seats capacity: 200
Maximum capacity for banquets: 120

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Our guest reviews

100% genuine reviews from our guests

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ALL Rating 4.1/5 658 reviews

Keith P. Families - 8/17/2026 Confirmed reviews ALL

We are glad everything came together so well during your stay. “Can’t fault it” is probably the best summary we could ask for. Thank you for choosing us and for taking the time to share it.

Patricia C. Couples - 8/15/2026 Confirmed reviews ALL

Reception was curt, added to that found we had to pay extra for parking. Room was comfortability warm and remained so for our four night stay. The room air conditioner was ineffective, lowest selectable temperature was 18 deg. and the airflow was negligible. We were place on the basement level (1) so any opportunity of having a window open was non-existent. Only one receptionist got sweetener for our room tea/coffee. On top of that, having the privilege of parking £10 per day for parking at an hotel in the sticks, we had our rear number plate stolen from our vehicle. Security staff are employed to patrol the grounds, supposedly, at least that is what reception are told! Other things that we found odd, (i) is that the forecourt entrance has "CCTV", As there are signs about designated smoking areas in the forecourt, this "CCTV" is obviously not monitored and the rules written up are not enforced. (ii) the step up to the forecourt is quite high, at least 250mm which is a lot higher than the usual expected step height. (UK Building Regulations (Approved Document K). For public buildings or external accessible routes (Approved Document M), the rise must be a strict 150mm to 170mm. All steps in a flight must be the exact same height)

Thank you for taking the time to provide such a detailed account of your stay. Having stayed with us previously, we are particularly sorry that this visit left you with such a different impression. The room temperature is clearly the biggest issue here. Spending four nights in a warm basement-level room with ineffective air conditioning, limited airflow and no realistic option to open the window would be extremely uncomfortable. We are also sorry that your experience at reception did not meet the standard of courtesy you expected, and we will share those comments with the team. We are equally sorry to hear about the theft of your vehicle's rear number plate. While the car park has CCTV and security patrols, these measures cannot guarantee that incidents will not occur, and we understand how frustrating this must have been, particularly when you were also paying for parking. Your comments regarding the forecourt, signage, accessibility and recycling arrangements have also been noted for the relevant teams to review. It is disappointing to see such a significant change from your previous experiences with us. We appreciate you raising everything so comprehensively and hope we can address the issues within our control.

Krishna K. Couples - 8/14/2026 Confirmed reviews ALL

Thank you for the feedback. We understand the frustration of arriving without some of the conveniences you expected, particularly USB charging and a fridge. These are not currently standard features in every room, but we appreciate that they would make a stay more convenient. We will take your comments on board as we review what guests need from their rooms.

Michael W. Couples - 8/14/2026 Confirmed reviews ALL

Thank you for choosing us and for taking the time to share your experience. A smooth online check-in followed by a friendly welcome is a good way to start a stay. We are pleased the location worked well for you too.

Powell S. Business - 8/11/2026 Confirmed reviews ALL

Thank you for the 90/100 and, more importantly, for continuing to choose us. It means a lot when a returning guest can say that the experience has remained consistently clean, comfortable and welcoming. We are pleased the food and team have continued to hit the mark as well. You are right that the parking arrangement has changed. Parking is now subject to a separate charge, which is why you encountered the £10 fee on this visit when you had not on previous stays. We appreciate that this may have come as a surprise after several visits with us.

Web-users rating

Other web-users rate our hotel

446 reviews 8/10 Location
1,153 reviews 6.2/10 Room
1,137 reviews 9/10 Service
32 reviews 3.8/10 WiFi
587 reviews 5.9/10 Cleanliness
453 reviews 7.7/10 Breakfast
277 reviews 6.1/10 Value
252 reviews 3.6/10 Wellness Area

27 reviews 8.2/10 Location
100 reviews 6.1/10 Room
78 reviews 7.9/10 Service
47 reviews 6.2/10 Cleanliness
31 reviews 7/10 Breakfast
24 reviews 6.2/10 Value
15 reviews 3.7/10 Wellness Area

20 reviews 7.5/10 Location
89 reviews 6.1/10 Room
83 reviews 8.9/10 Service
37 reviews 5.2/10 Cleanliness
29 reviews 7.7/10 Breakfast
17 reviews 3.9/10 Wellness Area
14 reviews 5.9/10 Value

17 reviews 8/10 Location
64 reviews 5.6/10 Room
62 reviews 8.8/10 Service
39 reviews 5.3/10 Comfort
26 reviews 5.5/10 Cleanliness
25 reviews 7.2/10 Breakfast
14 reviews 6.2/10 Value
12 reviews 4.6/10 Pool

13 reviews 8.4/10 Location
31 reviews 6.8/10 Room
30 reviews 9.1/10 Service
18 reviews 6.6/10 Cleanliness
13 reviews 8/10 Breakfast
5 reviews 4.7/10 Wellness Area

Frequently asked questions

Where is the hotel located and how can I get there?

What types of rooms are available?

What services and amenities are available?

What dining options are available?

What are the check-in and check-out times?

At Mercure Birmingham West Hotel, check-in is available from 03:00 PM and check-out is up to 12:00 PM. For more flexibility, many hotels offer the late check-out option, allowing you to enjoy your stay longer. Indeed, members of the ALL Accor loyalty program benefit from preferential conditions and late check-out. If you are not a member, you can also request a late check-out when booking online, upon arrival or directly at the front desk the day before or the day of departure. A late departure can sometimes be offered until 1-2 PM.

Are there any special offers or discounts available?

Yes, Mercure Birmingham West Hotel regularly offers special deals and discounts, mainly accessible through our ALL Accor loyalty program. By becoming a free member, you benefit from preferential rates year-round, often 5% to 10% off. You can also take advantage of exclusive offers sometimes up to 30% or 40% off stays for certain periods. To maximize your savings, check the Deals section on all.accor.com, sign up for newsletters to receive the best offers by email, be flexible with your dates and book directly via the website or the ALL Accor app, to enjoy the best guaranteed rates and earn loyalty points.