Sleep, Swim, Explore: Discover Novotel Brugge Centrum

Hidden away on a charming cobbled street, next to a former convent, Novotel Brugge Centrum was a welcome surprise. Just a 10-minute walk from Bruges’ fairy-tale sights, it somehow manages to feel both in the middle of everything and like a peaceful little retreat.

Inside, it’s a breath of fresh, modern air: think sleek, open-plan spaces designed by RF Studio, with cosy corners to read, work or relax with a drink. We loved how the library, bar and dining area flow together, giving the space a warm, social buzz.

Up in our room, courtyard views and a cloud-like bed were calling… but first, we had to check out the pool. Yes, a heated outdoor pool in the heart of Bruges! It’s a rare find – and glorious. If you're looking for style, calm and a central location, this place nails it.

The hotel is a striking white modern building set on a spacious square, across from a converted convent, complete with traditional bell tower. A glass façade offers a peek into the vibrant interior, inviting you to step inside. And once you do, it’s hard not to be drawn in by the thoughtful details: curated lighting, the signature Novotel scent and the easy-going rhythm of guests coming and going.
 

It’s immediately clear this isn’t your typical Bruges hotel. Bright, modern and full of energy, the space hums with a welcoming buzz. Instead of a traditional check-in desk, we’re greeted by a stylish green-tiled bar, where friendly staff interact with guests in an informal yet professional way. It sets the tone for what this hotel is all about: a sociable and stylish take on contemporary hospitality.

Designed by RF Studio – and their flagship hotel – the ground floor flows like a miniature cityscape. Pillars guide you like streets, branching into different zones – a communal dining table here, a cosy library nook there, and even a family lounge complete with sofas and a PlayStation. It’s open plan but cleverly zoned, offering spaces to work, relax or share a drink, all under the soft glow of warm lighting and curated music that shifts in tempo throughout the day. It feels less like a hotel lobby and more like a lifestyle hub.

Among the hotel's standout features? A heated outdoor pool (open April to October), set in a quiet courtyard garden that feels blissfully removed from the bustling city. Family travellers are especially well looked after here, with spacious duplex family suites featuring soaring ceilings and plenty of room to unwind.
 

With its modern design, central location and relaxed, welcoming feel, we're excited to spend some time discovering both the hotel and the city.

After a day of exploring Bruges, we couldn’t wait to kick off our shoes and unwind. Our room was cool and calming: soft lighting, neutral tones and a bed to sink right into. We loved how the design felt modern and fresh, with thoughtful touches that made it feel more like a retreat than a hotel room. From our window, we could see the quiet courtyard below, but some rooms look out over the pool or the square, with the old convent and its little stone chapel.

The real showstoppers, though, are the two-storey family suites. We managed to get a peek inside and were impressed. They feel more like chic little apartments, with soaring ceilings and separate levels for parents and kids. It’s rare to find that kind of layout in Bruges, especially with room for up to four adults. If you’re travelling as a group – or just want that bit of extra space – it’s absolutely worth it.

If food plays a key part in your travel experience, Novotel Brugge Centrum has you covered. Each day begins with a continental buffet breakfast, served at two stations on the ground floor so guests can spread out and settle into a spot that suits their mood, whether that’s a quiet corner by the bookshelves or a shared table near the bar. Expect a wide selection of local favourites – including salmon, eggs, fresh pastries, fruit and decent coffee – to set you up for the day.

The all-day dining menu (available from 11am to 10pm) is a straightforward and satisfying affair. Local dishes like Flemish beef stew sit alongside international options such as shrimp curry, seasonal salads and a dedicated kids' menu. One of the nice touches is that you can eat anywhere in the open-plan lobby or garden, giving the space a casual, flexible feel that works for both solo travellers and families. Nachos by the pool, anyone?

One of the main reasons we chose Novotel Brugge Centrum was for its unbeatable location – close to the historic centre yet within a quiet area. 

First, we decide to explore the local neighbourhood, heading south to the Minnewater (Lake of Love), where elegant swans drift past a picture-perfect castle. Just beyond lies the timeless beauty of Beguinage, once home to a community of nuns, now a serene tree-filled park lined with whitewashed cottages. Looping back, we pop inside the Church of Our Lady to admire Michelangelo’s exquisite Madonna and Child statue before the hotel pool becomes too tempting.

Tomorrow we've set our sights on exploring Bruge's fairy-tale core with its medieval Gothic architecture and photogenic canals. From Burg Square to the Hanseatic Quarter, artisan chocolate shops to art galleries, historical churches to whitewashed almshouses, everything feels within easy arm’s reach.

• Urban explorers who want easy access to Bruges’ historic centre
• Families looking for space, comfort and a splash in the heated pool
• Design lovers who appreciate sleek, open-plan interiors with personality
• Remote workers and creatives seeking inspiring, flexible spaces to focus
• Couples craving a modern retreat with tranquil garden views
• Solo travellers and friends who want a relaxed but social vibe
• Sustainability-minded guests looking for a lower-carbon stay

1. Striking a pose at the green-tiled bar: With its bold colour and sleek design, the central lobby is the perfect backdrop for a stylish arrival snap.
2. Relaxing by the heated pool: From sunny morning dips to sundowner cocktails, the tranquil garden setting offers serious holiday vibes.
3. Capturing the family suite loft: The two-storey layout and high ceilings make these rooms feel like a chic city apartment – ideal for a "room reveal" shot.
4. Looking out from your window: Whether it's the peaceful courtyard, the sparkling pool or the historic convent across the square, there's a photogenic view.
5. Crossing the bridge into the old town: Framed by medieval houses and quiet canals, this short walk feels like stepping into a fairy-tale – swans included. 

Address: Katelijnestraat 65B, 8000 Brugge, Belgium

Public transport: The hotel is a 10-minute walk from the train station. A free shuttle bus runs from outside the hotel to the city centre. 

Parking: Paid public parking is available underneath the hotel.