...for every adventure.
In a country where tradition and modernity meet, chic cafés and boutiques spring up close to centuries-old palaces and fortresses, and mountains and skyscrapers stand alongside each other. South Korea is a treasure box that holds something for every traveller — whether you're basking on the golden beaches of Busan, savouring a quiet moment hiking through the gotjawal forests of Jeju, or embarking on a cultural discovery in Suwon. Not to mention Seoul, a dazzling metropolis which attractions range from mountains and historical monuments to luxury shopping districts and contemporary art galleries.
Wherever your South Korea journey takes you, find the best hotels where you can discover South Korea's wonders from your doorstep.
Seoul
The capital city of Seoul is a dream shopping destination come true. You'll find everything from magnificent luxury malls to sprawling markets. When it's time for a break, there's always somewhere to relax in nature, admire artwork, or perk up with a refreshing drink. There's so much to see and experience in Seoul. A diverse set of attractions can be found wherever you go, but if you're leaning towards a specific interest, you'll want to stay close to the hottest districts for luxury travel, experiencing the urban scene in Seoul, discovering cultural landmarks, or savouring the best street food.
Yeouido
Experience the pinnacle of luxury in Seoul on Yeouido Island, the centre of the city's financial and investment banking district. This island on the Han River is home to The Hyundai Seoul, the largest department store in the city, and the iconic 63 Building, a magnificent gold-clad skyscraper that was once the tallest outside of North America. Ride up to the top floor of 63 Building for stunning views of the city and a visit to the highest art gallery in the world. To recharge, there's the Han River and Yeouido Park — if you're visiting in spring, the cherry blossom-lined pathways of Yeouido Park are some of the best spots to view the breathtaking blooms in Seoul.
Discover Yeouido from Fairmont Ambassador Seoul, a 5 star hotel in one of the most prestigious new addresses in South Korea. The Hyundai Seoul and connections to the rest of the city are a stone's throw away, and the hotel's riverfront location offers easy access to Seoul's natural beauty. Within the comfort of your hotel, you'll find spectacular panoramic views of the city, Fairmont's unparalleled service, and exquisite dining inspired by the natural rhythms of the Han River.
Jamsil
Jamsil is one of the city's most up-and-coming districts. Sports and music fans alike will be drawn to this area for the Jamsil Sports Complex, where venues like the Jamsil Baseball Stadium, Jamsil Arena and Jamsil Olympic Stadium play host to thrilling matches and concerts year-round. In the same district, the massive Olympic Park offers plenty to see and do no matter the season. In spring, summer and autumn, splendid blooms dot the fields, with different colours appearing each season. In winter, the ice skating rink offers another way to unwind. You can also find respite on the shores of Seokchon Lake, and the neighbouring Lotte World Tower, where an indoor amusement park and duty-free shopping will delight all ages for hours.
Enjoy close proximity to Jamsil's attractions Sofitel Ambassador Seoul. On the edge of Seokchon Lake lies a sanctuary that combines timeless Parision elegance with the sleek sophistication of Seoul, which you'll find infused throughout the hotel's design and dining. Enjoy views that blend the natural beauty of Seokchon Lake with the sweeping city skyline, and explore a wide menu of dining experiences in-house — from French fine dining, innovative fusion cusine, and cocktails from the 32nd-floor rooftop bar. For extended stays in the capital, Sofitel Ambassador Seoul invites you to enjoy the remarkable Sofitel service at one of 160 serviced apartments.
Myeongdong
Right beside Mount Namsan in the heart of Seoul, Myeongdong is packed with cultural landmarks both old and new. From the Royal Palaces and Bukchon Hanok Village to contemporary art museums, galleries and theatres, the full spectrum of culture in South Korea can be found in this exciting district. Shopping and culinary attractions also abound. Shop and dine to your heart's content at major department stores like the Lotte Department Store and Shinsegae, lively shopping neighbourhoods like Insa-dong, or expansive markets like Dongdaemun Market.
Partake in both business and leisure to the fullest at The Ambassador Seoul. Work and play amidst state-of-the-art facilities for work, fitness and wellness, and encounter Myeongdong's attractions the moment you step out. Indulge in a performance at National Theatre of Korea, or be inspired by contemporary exhibitions at the Dongdaemun Design – both within walking distance — and shop and dine at the markets close by.
ibis Ambassador Seoul Myeongdong offers easy access to some of Seoul's most exciting attractions. This vibrant economy hotel is right opposite the main Lotte Department Store, with Myeongdong Shopping Street and Namdaemun Market just down the road. In the same vicinity, have your fill of Korean street food at Myeongdong Night Market, and admire contemporary culture at National Museum of Modern and Contemporary Art Seoul and Seoul Museum of Art. Find a moment of respite and see the city come alive by reclining or strolling along the banks of Cheonggyecheon, a stream that flows through downtown Seoul that starts mere steps away from the hotel.
Hongdae
Hongdae is always bustling with activity. With 3 universities near by, the neighbourhood's lively and youthful atmosphere is always on the pulse of the latest trends. During the day, Hongdae is perfect for shopping and café-hopping — you won't want to miss Yeonnam-dong, where quirky streets are lined with murals, themed cafés, popular eateries, indie bookshops and vintage boutiques. When evening falls, Hongdae's energetic nightlife scene emerges, as bars and clubs light up, and the streets get busier with street vendors and buskers.
Soak in the atmosphere of Hongdae from Mercure Ambassador Seoul Hongdae. Surrounded by local markets, cafés, galleries and shopping districts, you don't have to travel far for the best of Hongdae's attractions — you can even shop on-site at the shopping centre connected to the hotel, or take a short walk down the road to Hongdae Free Market filled with unique crafts and artwork.
Jeju
If you're looking to escape from the hustle and bustle of the city, Jeju is the destination for you. This triple-crowned UNESCO destination is home to an expansive array of natural wonders and a distinct local culture that's unlike what you'll find elsewhere in South Korea. Why not bask in the sun and sea breeze on golden beaches, and watch the sun set along scenic coastal walks? You can also find respite from the summer heat amidst the island's lush greenery, where you'll come across waterfalls, caves and cliffs. Jeju is a food-lovers paradise, too. As you make your away across this idyllic island, be sure to tuck into fresh seafood, stop by quaint cafés, and discover traditional folk markets and food streets dedicated to different specialties.
Let your worries melt away by retreating to Mercure Ambassador Jeju. Surrounded the serene Gotjawal Forest, you'll rise to breathtaking views of Hallasan and Sanbangsan mountains, and can look forward to lounging by the poolside bar. There's plenty to do within the hotel too, from golfing on the expansive course within the hotel grounds, or invigorating your senses with an indulgent suite of wellness facilities and services. Best of all, the island's main attractions are minutes away from this haven in the heart of Jeju.
Suwon
Close to Seoul is Suwon, a city rich in history. The capital city of Gyeonggi-do province is a popular day trip destination from Seoul, but also deserves a few days of exploration on its own — especially for families or the culture-curious. Discover monuments from Korean history, starting with the majestic UNSECO World Heritage-listed Hwaseong Fortress and Hwaseong Haenggung Palace from the 18th century. In search of more culture and heritage? Immerse yourself in the culture of the late Joseon dynasty at the Korean Folk Village, and travel a little further out to visit another UNSECO World Heritage Site, the Yungneung and Geolleung Royal Tombs, which date back to the early 19th century. For families, Suwon is also the perfect base for a fun-filled trip to Everland.
Located in one of the best positions in Suwon, Novotel Ambassador Suwon offers unparalleled access to the city. With the Suwon subway and train stations directly connected to the hotel, go straight from your room to Suwon's cultural attractions, shopping districts and business hubs — and unwind with a relaxing sauna session when you return after a long day of work or adventure.
From ibis Ambassador Suwon, business travellers can enjoy a close proximity to Suwon City Hall and the city's commerical area. Plus, easy connections to the rest of Suwon make exploring the city and its surrounding attractions a breeze, whether you're out to discover Suwon's historical monuments, to shop, or enjoy the city's nightlife.
Looking for more?
Beyond the cosmopolitan attractions of Seoul, the enchanting forests of Jeju, and the historical charm of Suwon, South Korea is also home to the cities of Busan, Daegu, and Incheon, and the beaches and mountains that surround them. Discover the best hotels and destinations to stay at in South Korea now.
