8 new wellness trends to test in 2025

From tech-forward therapies to ancient practices reimagined, here are the latest wellness trends for travellers you’ll want to experience this year.

Regenerative retreats: relax and give back

Wellness travel in 2025 goes beyond sustainable stays – it’s about regenerating the environments you visit. Regenerative retreats combine relaxation with ecological restoration, inviting travellers to participate in activities like rewilding native habitats, planting coral reefs, or supporting local farming initiatives. Imagine meditating in the mornings and planting trees by afternoon, while staying in luxurious accommodation powered by renewable energy.

Tech-enhanced wellness

An AI-powered fitness coach that analyses your sleep patterns, diet, and fitness routines to curate tailored travel itineraries. Virtual reality meditation experiences that transport you to calming landscapes. Wearable devices offering real-time biofeedback during your yoga session. In the world of hotels and hospitality, smart saunas, hyper-personalised nutrition plans generated by AI, and even virtual wellness retreats are some of the ways that tech innovation is revolutionising travel self-care.

Tech-free wellness escapes

On the other side of the coin, as our lives become increasingly tech-driven, the digital detox movement is growing stronger. Tech-free wellness escapes encourage participants to disconnect from their screens and reconnect with nature, themselves, and those around them in a fully unplugged environment. Devices are out; forest walks, creative workshops, and community gatherings are in. This shift reflects a broader cultural movement towards mindful living, where stepping away from technology is seen as essential for holistic wellbeing.

Sleep tourism: rest as the ultimate luxury

Retreats and hotels worldwide are offering tailored experiences catering to travellers seeking to reset their sleep cycles and rejuvenate their bodies. Often guided by sleep scientists and holistic practitioners, they offer biometric sleep tracking, soundscapes for deep rest, and rooms designed for perfect darkness and temperature. With offerings like aromatherapy, pillow menus, and sleep-focused spa treatments, restorative sleep becomes the luxury linchpin of wellness travel.

Building resilience & strengthening the mind

In 2025, mental health is taking centre stage with an emphasis on resilience and managing stress. Spas and wellness centres are integrating practices like sound therapy, guided journaling, and emotional resilience workshops. Dedicated retreats focus on mindfulness and managing burnout, blending therapeutic techniques with serene environments. From forest bathing in Japan to breathwork seminars in the Canadian Rockies, these experiences help travellers nurture mental clarity, balance, and strength.

Cultural wellness travel

Uniting two strong current travel trends, cultural wellness travel connects wellness-seeking travellers with indigenous practices to promote wellbeing with cross-cultural understanding. Travellers are invited to learn from local traditions, from herbal healing ceremonies with the Maasai in Kenya to Ayurveda-based detox programmes in Kerala. These immersive experiences emphasise cultural respect and collaboration, while encouraging travellers to explore ancient wisdom and healing techniques.

Wild & social water wellness

A fascination with the mental and physical benefits of cold-water immersion has led to a wave in popularity for wild and social swimming experiences. Invigorating swims reset your nervous system as you take in unspoiled nature, while making social connections. Wild and community saunas are another expression of this watery trend. Whether plunging into a crystal-clear Finnish lake, soaking in Iceland’s geothermal pools, or visiting an urban bathhouse on your next city break, water wellness is where it’s at.

Modern pilgrimages: transformative travel

Travellers are rediscovering the pilgrimage – not for religious reasons, but for personal transformation. Modern pilgrimages blend physical journey with emotional and spiritual growth, leading travellers to sacred sites, ancient trails, or personally significant destinations. Whether walking the Camino de Santiago, following a Japanese temple trail, or hiking to Machu Picchu, these experiences encourage mindfulness, provide a deeper sense of purpose and connection, and leave a lasting sense of renewal.