Rakuten Points

Much more than just a loyalty program!

Rakuten Points are a point service that allows you to accumulate points through Rakuten's various services and use them as common points in a variety of situations including shopping, travel, smartphone costs, investments, insurance, and more. Accumulated Rakuten points can be used when shopping at Rakuten services such as Rakuten Market and Rakuten Books and more.

Terms and conditions for our lifestyle partner Terms and conditions for our lifestyle partner

Exclusive Benefits

Use Rakuten Points to book Accor hotels
Use Rakuten Points to book Limitless Experiences, ALL Activities and Events
Use your Reward points to enjoy Rakuten's various lifestyle services.

Earn points

Convert your Rakuten points into Reward points

Enjoy Rakuten's various services and earn Rakuten Points. Convert your Rakuten Points to Reward points. Minimum conversion: 3,200 Rakuten Points = 1,000 Reward Points You can find Rakuten points membership number on your Rakuten points website / app. Find more about : https://ichiba.faq.rakuten.net/detail/000006549 Offer page on Rakuten points is available Japanese only. Earn Reward points