Being a member of ALL has never been so rewarding

Exclusive offer until 31st July. Join today and elevate your journey.

For stays from 03/05/2021 until 31/07/2021

This offer is for loyalty members only, join today to take advantage of this offer.

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Summer will be beautiful and radiant... Travel will soon be possible. Step outside and discover our new openings.

Book a revigorating getaway in a newly opened hotel and get 4x Reward points. Plan a thrilling Summer getaway up until 31 July and unlock fantastic perks.

The time has come to get your explorer hat back on and move on to your next adventure. Our new hotels open the door to mesmerizing and unexpected discoveries... Cambridge's multiple treasures will no longer be a secret to you and your loved ones! Take a poetic and relaxing walk along the river from Chesterton to Quayside before embarking on a fascinating tour of the emblematic University and its Botanic garden. In Bridgwater, discover the industrial heritage of an enchanting town and surround yourself with the authentic architecture of its flat-fronted Georgian townhouses. With our exclusive offer for members of ALL, by staying at one of our new hotels in the UK, you'll earn more points all along the way!

4x Reward points for members of ALL. Join now and amplify your benefits.

You'll never want this Summer to end.